What Is Visual Merchandising?
In its simplest form, visual merchandising relates to the art and science of capturing a potential customer's attention in such a way that you in increase their interest into moving further into your...
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How To Use A Window Display To Increase Sales
For retail outlets that exist outside of the virtual world, a window display is one of the best ways to catch the attention of potential customers that are passing by. When it comes to creating a...
View ArticleWhich Sunglasses Should I Get?
Finding the right pair of sunglasses can be challenging. Not only do you have to take the style and design into consideration, but you also want to make sure that you are getting the proper eye...
View ArticleWhat Sunglasses Are The Most Popular?
When you are looking for the most popular style of sunglasses there is no better place to turn to the to see what the celebrities are wearing, and what better place to see what celebs are wearing than...
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How To Create A Marketing Plan For Your Small Business
A business's success depends on a strong marketing plan. Unfortunately, this is one area that many entrepreneurs and small business owners tend to overlook. Your business might offer the latest and...
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5 Tips For Successful Sales Promotions
Sales promotions have never been more important for the success of a business than they are in today's market. Small business owners who are finding it difficult to maintain a high level of sales in...
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Training Your Sales Staff To Increase Sales
In order for your sales team to succeed, they need the proper tools, support and most importantly, training. Training your sales staff to increase sales should never be a one time, introductory...
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How To Promote Your Brick-and-Mortar Store Online
The internet is the golden goose of our time. It is estimated to be responsible for billions of dollars of transactions of online purchases every year. So naturally, those with entrepreneurial spirit...
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Guidelines For Owning And Operating A Small Retail Business
If you are thinking about owning and operating a small retail business you may already be aware of the many hurdles you will have to cross in order to get your business up and running. More on...
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How To Focus On Local Promotions
There are a number of factors that can make or break a promotion, be it on a national or local level. From the way the promotion is marketed, right down to the call to action. If you don't have a...
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How To Implement A Customer Loyalty Program
Statistics report the average business spends more money to get a new customer than to sell to an existing one. That's as true for someone selling brand name sunglasses as it is for someone selling...
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How To Compete With E-commerce Giants
You might be selling wayfarer style sunglasses from a kiosk in the mall or at a bigger sporting event. Perhaps you've got some polarized sunglasses that you know will be great for recreational...
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4 Tips To Survive An Economic Downturn
When you are in the business of selling sunglasses, you can do all your homework and understand the difference between high-end designer sunglasses and cheaper polarized models made for hiking and...
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Is Your Company Website Successful
These days, whether you're selling high-end sunglasses or cheaper models at outdoors kiosks during summer music festivals, being successful means having a website. These modern business cards are the...
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Ways To Improve Your Small Business Website
Looking for ways to improve your small business website so you can sell more sunglasses? It is the smart move since websites are considered the new business card and the first impression you make to...
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How To Repair Sunglasses
Imagine the arm falls off your designer sunglasses when you are trying to make an impression at the biggest outdoor party of the summer. Embarrassing, yes, but it could be a lot worse. However, if you...
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Marketing Strategies for Sunglasses
There's a lot of money to be made selling sunglasses. If you're thinking about getting into the retail sunglass business, one of the considerations you need to look at thoroughly is marketing....
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Google Glass – The Future Of Sunglasses
When you ask people to describe their favorite pair of sunglasses, most will describe modern wayfarer designs or even the sleek and innovative look of Aviators. Those who are even more advanced when it...
View ArticleBest Sunglasses For Outdoor Festivals
When the weather turns warmer and the summer months arrive, it is only natural that people want to attend outdoor music festivals in stylish sunglasses. Ask anyone who likes listening to live music and...
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